The northwest corner of Boylston and Dartmouth in Boston's back bay area is the future home of our Apple Store. This location directly adjacent to Copley Square will share the square with some of Boston's and our Nation's most well known works of architecture. From the historic Trinity Church, and Boston Public Library built in the late 1800's, to the modern John Hancock Tower built in the late 1970's, the architecture of the area is diverse in theme and style. Other than these monuments the architecture is mid-century American office and retail vernacular. In my analysis, there isn't an overwhelming precident that would influence the architectural choices for this site.
The main goal of this store is obviously to sell Apple Products. To do this a strong street presence is most important to lure the customer in. The location of the site at this corner allows the store to act as a beacon from nearly anywhere around the square. The store is designed to be the large glowing Apple Icon.
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