To create a building and spaces that embody the Apple Experience, and serves as a monument to Apple as the icon that it is. The Apple Experience is based on Apple, Inc's belief the every part of a purchasing a product is as important as the other is evident in every facet of each product. From the way that a product is purchased, to the way that the package is opened, and the product is used, is thouroughly explored and designed. Apple as an icon, it is one of the few logos that need no accompanying names for a person to know what the logo represents.
The Apple Experience
Many things take place in a Apple Store. Sales, and Service. Additionally, Apple encourages people to use and explore the products in the store. There are many samples of the products, and interactive displays. In our observation trip, I sat outside the front door, and several people started to enter the store and then chose not to. I made the guess that the reason for this is that the store looked somewhat chaotic and busy with all of the functions of the store visible upon entering. Part of my additional program was to 'control the chaos' of the store upon entering. Along with bring the Genius Bar closer to the front of the store, not only to make the staff more visible, but to provide something to 'hide' some of the activity. I believe that this contributes to the designed Apple Experience.
Apple as an Icon
The Apple logo is a very significant icon in american culture. The Apple logo lit up on the back of a laptop is often seen in TV shows and movies, besides your local coffee shop. I wanted to carry this theme through into the design of the building. This glass encased Apple (I know that it rendered a little more like a sphere, or the deathstar) is the extension of the brand recognition that Apple enjoys. No signage is neccesary. Just an Apple in a box, lit up at night. The Apple is the Icon.
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